CIL NET Presents… A Two-Part Teleconference & Webcast

Using Social Media

Part 1: Introduction to Social Media
January 13, 2010; 3:00-4:30 PM EST

Part 2: Applying Social Media at my Center
January 20, 2010; 3:00-4:30 PM (Please note: Eastern Time!)

Register Online or use this printable registration form.

Cost: $75.00

Using blogs, wikis, Ning, Twitter and Facebook is changing the way nonprofits do business in the 21st century. Getting on board with this exploding phenomenon is possibly one of the most significant ways the Independent Living Movement can not only stay alive, but thrive in the coming decades. Are you ready to learn how to grow and enhance your Center’s operation using today’s web technologies, especially social networking? Then join us for an exciting look at how these tools can be used for enhancing your marketing, fund raising, community organizing, service provision, organizational networking, internal productivity, communications, and more.

Target Audience: CIL administrators, managers, IT staff, and any others interested in coordinating the use of social media. 

Registration Fee: $75.00 per site. Fee does not apply per participant; registrants are encouraged to gather as many individuals as desired to participate by telephone or webcast. ALL CILs and SILCs are encouraged to participate in this important training. We know some organizations need several weeks to cut checks – don’t let this stop you from registering! Register today and send payment as soon as you are able – even if you must wait until after the presentation.

Please Note: This presentation is comprised of much of the same material presented at our CIL NET onsite training in Nashville, TN.  This training is not recommended for individuals who attended that event. 

Upon completion of these webcasts, participants will have knowledge and resources which will enable them to:

• Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL
  
  
• Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement
  
  
• Describe challenges faced with social media strategy implementation through a case study and relevant examples
  
  
• Describe strategies to build and sustain effective online communities

Meet Your Presenters

Michele Martin is an independent workforce and social media consultant who specializes in helping organizations use social media tools for work and learning. She provides training, program design and technical assistance services to government and nonprofit clients from all over the country. She is currently spearheading the DiscoverAbility NJ project for the New Jersey Department of Human Services / Division of Disability Services. This is a multi-year plan that is helping individuals with disabilities, their families, service providers and employers use social media and other tools to support the employment of individuals with disabilities. She maintains a blog at www.michelemmartin.com, where she writes about issues related to technology, work and learning.

Carol Voss has been an Advocate for 8 years at IndependenceFirst as their   Public Relations and Marketing Director.  She successfully gains features or community expert source quotes in online, print, and television media; she has also been using social media to accomplish PR goals.

Agenda

Part One: Introduction to Social Media

• Welcome & Introductions
• Social Media Overview
• How is Social Media Being Used?
• What are the “Rules” of Social Media?
• What’s Next?

Part Two: Applying Social Media at My Center

• Welcome & Introductions
• Challenges to Implementation
• Common Concerns
• Getting Started
• One Center’s Experience

PRESENTED BY CIL-NET: A program of the IL NET national training and technical assistance project for Centers for Independent Living (CIL-NET) and Statewide Independent Living Councils (SILC-NET). The IL NET is operated by ILRU, Independent Living Research Utilization, in partnership with the National Council on Independent Living (NCIL) and the Association of Programs for Rural Independent Living (APRIL).